March 27, 2009
- Design Your Website - Natural Progression
Once you know who your visitor is, and you know what their questions, fears, concerns and needs are - then you can begin to assemble a site.
We want to create a site that walks a visitor through a natural progression of fulfilling everything you know about that visitor.
If you accomplish this - the sale will be easy to make.
February 26, 2009
- Improving Home Page Design 3
Many business owners will hire a designer to build the navigation of a website, design the page and write the copy.
This is usually a big mistake. (…) - Improving Home Page Design 2
Yesterday when we were talking about home page design and layout I did not mean you should throw away what you have and start over. (At least not yet!)
February 23, 2009
- Improving Home Page Design
The first primary element of your website is design of the home page layout.
The most often used consideration is to blast a quick marketing impression that wows your visitor, introduce yourself and tell them everything you or your company is or does!
That is the intuitive approach and had been proven time and time again to be completely - wrong!
Remember the purpose of a website is to build along lasting relationship with your visitors. Lifetime if possible!
So the focus of your home page is to get your visitors to click deeper into your site. And you want them to do this in the first five seconds.
Take a look at your site from this point of view and see if yours achieves this purpose.
How do we accomplish this? Laser focus on call to actions!
More tomorrow!
November 15, 2008
- Welcome to a New Client - Watch What Happens!
Albuquerque Best Dentists was not a domain until just a week ago. (…)
October 27, 2008
- Simple checks to helps your customers find you…
There are so many things you can do to improve your visibility - often nothing gets done because it is hard to choose just one.
Try one of these. (…)
October 17, 2008
- Web Marketing Atlanta
Our first web marketing and web search engine optimization seminar was a huge success. Most feedback seems to say - shorten the seminar and make it more specific. (…)