Do you really NEED a website?
We are starting to rethink the whole idea of the traditional website.
Sure, much depends on exactly what you want your site to do for you, but in the end, most sites are there for one major reason and that is to sell.
A site is selling your product, or your service, or selling your prospect on doing something - the next step in the sales process.
And it is a process. The question then becomes - what exactly IS your sales process? If you were speaking directly to me what would you want me to do? What action step would you want me to take?
Most of the time the action step is collecting an email. If you have an email address and permission to email to it ,then you can carry on the sales conversation at your leisure.
So more and more - we are making a website focus on the action step and less on the traditional website.
Who really reads all that stuff anyway?
Till next time…
Filed under Website design by Miami
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Comments on Do you really NEED a website? »
Another way to think of your website is to think of it as your employee. If you were to hire another sales or marketing or accounting or blah position, what would make them successful? You need to advertise that they existed and they need to have a job description clearly defined BEFORE hiring them, right?
So…your website needs to have a clearly defined goal. Now, when it comes time for review, how will you know whether or not this person/team/website is performing up to par?
1. Do you have ways to find out how many people they've touched/contacted?
2. Did you give them a clear calling card? and clear selling techniques?
3. Can you determine how much they've generated in sales?
When you "buy" a website, be clear with your developer if you expect them to do the upfront work of creating the job description (and be ready to pay for it) or be prepared with your plan.
It constantly frustrates my industry (less so with those of us with more experience) when someone says that they want the website to appear at the top of a search page and yet they don't know what or how their client base is searching.
It can also be frustrating when we hear "but I can get 4.99/mo hosting at…".
If I can't sell you on the value of a website and my services, then I can't compete at 4.99/mo. Try it. You'll be back.