Design A Website - Landing Pages

There is a general misconception about home pages and landing pages for a website.

Let's begin by saying the home page is where someone ends up when they type your domain name into an internet browser.

So your home page can be a very important landing page because many of your visitors can 'land' on your home page.

However - almost any page of your website can be a landing page!

Visitors will find you through search engines, paid search or advertising, social media and much more - so you will have visitors 'landing' all over your site!

So the key idea is that we must take great care to understand and take advantage of the fact that any page could be the starting point for your visitors experience with you and your company. Do you see how this changes how you craft each page you add to your site?

We want to incorporate the design and layout ideas we have previously discussed in all our pages.

This is a powerful marketing method that I strongly recommend you do!

Landing pages also allow you to target specific niches of your audience and speak to their specific needs and challenges. They also allow you to purposely direct your visitors, through advertising, to a landing page that focuses on the precise benefit or challenge they were researching when they found you online.

How cool is that?

Now we can work on converting your visitor into a customer - right on that page because we know what they want and need. But if need be, we can send them deeper into the site as well…

Next - tracking visitors!