Design Your Website - Call To Action!

Ok. Here is what we have done so far in the last 11 posts or so.

We talked about the reasons for a website, how to find those reasons and how to address them. We covered responsibilities, elements, design as to layout, graphics, content and progression and last post was look and feel.

Now let's talk about another absolutely crucial element often overlooked. Call to action!

Call to action is a concise,compelling invitation for your visitor to take specific action, typically to sign up for something, or read information designed to take then through the buying process - or even buy something!

Three types of calls to action:
1. Primary call to action.
2. Secondary call to action.
3. Established, site wide calls to action.

Primary call to action is the featured action on your homepage and elsewhere. It is what you ultimately want your visitor to do. This could be an optin for email, in trade for something like a report or free report, or course.

The secondary call to action is something your visitor might do if they don't want to provide an email address - get them deeper into your site and commit just a little to start the trust factor.

And the site wide is featured on every page and can be the primary call to action or different actions for each page. Your call to action might be a big arrow that says 'next step'.

Related info or related/featured products are call to action buttons as well. Calls to action can be greatly enhanced with powerful text. "Buy now. Cancel Anytime'.

Use calls to action as a powerful tool to communicate to your visitor exactly what you want them to do.

After all we all appreciate being told what to do!

Next - landing pages