Design Your Website - Look and Feel

This is normally the area most companies concentrate on - and is the one they get wrong the most!

Pretty does not sell. (Not for websites anyway!)

Graphic design should support your written content.

Some points to remember are:

1. Design your colors, look and feel to match your visitor (already defined remember?)

2. Make sure all your graphics and content focus on your visitor and his/her needs and NOT on your company and what you offer!

3. Talk about your services, offerings, features and benefits by focusing on what you have previously defined as visitor needs, wants, desires, questions and objections.

4. Write directly to an individual and not the whole world.

Follow these steps as you review or plan your site and you will be far ahead of the majority of website owners!

Next: Call to Action!