Design Your Website - Natural Progression

Once you know who your visitor is, and you know what their questions, fears, concerns and needs are - then you can begin to assemble a site.

We want to create a site that walks a visitor through a natural progression of fulfilling everything you know about that visitor.

If you accomplish this - the sale will be easy to make.

Some considerations:

1. Have your main site menu link to core pages (services, contact, results, products etc).

2. Have a primary call to action on every page. (Free trial, free consultation, get started, free book etc)

3. Write each page with the next step in mind. What is the biggest question in your visitors mind about your company/service/product? Address it early in the process. Next question? That is your next copy. And so on.

4. Include secondary call to actions to solve major questions and concerns on particular pages that address those concerns. Question about reputation? Provide link to testimonial videos.

Make sense? If not leave a comment. Does this help? Please send a friend to read it, twitter, stumble or delicious it!

Next - Website look and feel!