Your Website Responsibilities

When building or reviewing your website, there are some very specific targets…

A great website has 6 responsibilities:

1. Educate - your website should clearly and easily communicate your message to the consumer. This information should make it easy to make an immediate buying decision or otherwise interact with your company.

2. Reinforce brand and image - including your company message , any visual message you have and the overall character and values of your company.

3. Establish you (your company) as a thought leader and authority

4. Generate leads and sales , Seems obvious but how well is it working for you?

5. Build lasting relationships - with your audience of course. This is crucial and often overlooked. Blogs serve this role well.

6. Empower your audience to buy more frequently, consistently and for more money.

Next time you ask for a site to be built or you are building a site for a client, walk through these six responsibilities and see how the site scores!