Is Your Website Marketing Focused?

Here is a vital key to website marketing for your local business.

Every website page has to have one single overriding focus and a glaringly obvious call to action to achieve that focus.

Possibilities include:
1. Capture information (email, survey)
2. Make a sale
3. Click on a hyperlink

Any page not performing this function is a waste of time, money and real estate.

Your task - look at one of your website pages today and determine the focus of that page. Then decide if the page is working. How do you measure it?