Scared of SEO (A little?)

You are not alone. We all are a bit cautious around something we don't understand.

Once we understand it - no problem. But who has time to learn something new?

SEO is nothing more than doing as much as you can to make sure that your company is shown in some form on the first page (and hopefully in the top 3 returns) when someone types a word or phrase into a search engine like Google, MSN, Yahoo or others.

Whether this is good news or not , accomplishing this goal is not rocket science. In fact it can be very laborious and time consuming. You can literally spend hours each day at it and never be done.

Why? Because even if you succeed in gaining top ranking for "red widgets", now you need to work on the next best phrase like "best red widgets" or "buy red widgets". And don't forget about "blue widgets"!

Is it worth it? In my humble opinion if you are not investing in a minimum of SEO you could be dooming your business to failure.

How many of your potential clients use the internet to search for your product or service?

I thought so.

Now - is that number going up - or down?

Yep.

There is lots of free information out there. I have lots on my site at http://webwidewizards.com

But the best thing to do is find somebody you like - build a relationship built on trust and let them do the job for you on a monthly basis. Measure the results, agree on benchmarks for success and failure and work with them.

The big difference between Internet and off line marketing? Online marketing stays in place a long long time and covers a whole lot of area!

Good luck!