Use Web 2.0 Resources to Get More Traffic and Rankings

What is Web2.0 anyway? The easiest way to understand the difference Web and Web 2.0 is to think of your clients - that is the people who are looking for you by typing in the search engines like Google.

We used to build a website by putting our flyers, brochures and other information on the Internet and telling our customers to go see them - and we would give them our URL to type in.

In Web 2.0, our goal is to have very relevant and useful content available where your potential client is looking.

We must understand that our potential clients don't know our website address (URL). The only thing they can do is type some words that they think will bring them the information they seek.

Our job is to figure out what those words are, and make sure we use those words in content placed strategically in places where it matters.

Easy when you know how!